PR Disaster at United Airlines due to Broken Guitar!
September 17, 2009
If you have a gripe, need to rant or vent your spleen in the 21st Century the days of letter writing, word of mouth and talk-back radio are slowly coming to an end. These days it’s all about the blog, social networking sites, discussion boards and You Tube. These methods reach a wider audience, can penetrate the mass media direct and can even create an overnight celebrity out of the “gripee”.